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RSA Animate - Drive: The surprising truth about what motivates us

RSA Animate – Drive: The Surprising

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ADD Aspergers Anxiety Psychologist Counseling Testing Dallas

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0:14

are motivations are unbelievably interesting i mean it i'd find about her

0:18

work in this for a few years i just find the top still so amazingly engaging

0:22

and interested so i won't tell you about that

0:25

scientist really surprising

0:27

the science is a little bit freaky

0:30

we are not as endlessly manipulative or and as predictable as you would think

0:35

there's a whole set up

0:37

unbelievably interesting stories i want to give you two

0:39

the call into question this idea that if you were bored something you get more

0:43

the behavior you want

0:44

to punish something you get left foot left talk

0:47

let's go from

0:48

london to the mean streets of cambridge massachusetts

0:52

the northeastern part a united states let's talk about a study done at m_i_t_

0:55

massachusetts institute of technology

0:57

here's what they do the typical whole group of students and they gave me a set

1:00

of challenges things like tom

1:03

memorizing strings of digits

1:04

uh... stopping word puzzles other kinds of spatial puzzles even physical tasks

1:09

like throwing a ball

1:11

at the gate at least challenges and they said

1:13

to incentivize their performance

1:15

they gave me three levels of rewards

1:17

so if you did pretty well you got a small monitor reward if you didn't

1:22

medium well you get a medium monetary or

1:24

and if you did really well if you were one of top reformers you've got a barge

1:27

calf

1:30

we've seen this movie before this is centrally typical motivation scheme

1:34

within organizations right

1:35

we worked very

1:37

top performers we nor the local formers and adult books come in the middle of k

1:42

it a little bit

1:44

so what happens

1:46

they didn't ask to have these incentives here's what they found out

1:50

as long as the copy about only mechanical you know

1:54

bonuses work as they would be expected the higher the pay the vendor

1:57

performance

1:58

faith that make sense but here's what happens

2:01

but once the task offer even rudimentary cognitive skill

2:06

a larger reward led to poorer performance

2:11

now this is strange right on larger reward but the poor performance how can

2:14

that possibly be

2:15

now with interesting about this is that these folks here who who who did this

2:19

are all economist at that through at m_i_t_ one of the university of chicago

2:23

one at carnegie mellon ok topsy-turvy economics professor and they're reaching

2:27

this conclusion that seems

2:29

contrary to what a lot of us learned in economics

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which is which is that the higher the reward the better performance than they

2:35

are saying that once you get above rudimentary cognitive skill

2:40

if the other way around

2:42

which seems like this kind of the idea that these rewards the work that way

2:45

seems vaguely left-wing in socialist doesn't it

2:49

uh... this kind of weird

2:52

for those of you have those conspiracy theories i want to point out the so

2:56

notoriously left-wing socialist group that financed the research

3:00

bedroom their back

3:02

driven as the mainstream of the mainstream coming to a conclusion that's

3:05

quite

3:06

surprise it seems to defy the law of the vehicle physics

3:09

there was a stranger straight funny so what i did it said lets this is this is

3:12

freaky

3:13

let's go tested somewhere else maybe that

3:15

fifty dollars a sixty dollar price is insufficiently motivated for an m_i_t_

3:19

right

3:20

let's go to lights were fifty dollars actually

3:22

more significant relative so with that they could spare moved in a good ahmad

3:26

orion india through india where fifty dollars sixty dollars whatever the

3:30

number was is actually significant sum of money city replicate experiment india

3:34

roughly as follows smaller awards

3:37

equivalent to accelerate

3:40

answers the small performance slow performance to accelerate

3:43

media performance about a month salary

3:46

uh...

3:48

high performance but two months aller

3:50

as it is a real good incentives but this is going to get a different

3:53

result here

3:55

what happened though was that the people offered the medium reward

3:58

you'd know better than the people often small report

4:01

but this time around people offered proper work

4:04

they did worst of all higher incentives what the worst performance with

4:08

interesting about this is that it actually isn't all that anomalous this

4:10

has been replicated over and over and over again by psychologist

4:14

by uh...

4:15

six and by sociologist

4:17

uh... and bike on a mess over and over and over again

4:20

for simple straightforward tasks

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those kinds of incentives if you do this then you get that

4:25

their re

4:26

first pass at our algorithmic

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set of rules we have to follow along and get a right answer

4:32

if then rewards carrots and sticks

4:34

outstanding

4:36

but when

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task gets more complicated when it requires a

 
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